AKA your niche' market
Knowing your guests and understanding the reasons why they stay in your area, before they even get online to search, is a great first step toward creating a STR that checks all of the boxes for them.
Guests want more.
Your goal may be to fill beds, but your guests are not searching for a bed, they are searching for more. Is it privacy, convenience, a kitchen, multiple bedrooms, serenity, or outdoor time they desire? Play up those key features that your guests are looking for.
Genuine and true.
Paint a realistic picture in your marketing and you will find a calendar filled with perfect clientele. Guests love when their real-life experience is in alignment with their original expectations from the day they booked. If you don't like the story your STR tells it is easy to change it.
Make them crave it!
There are so many delicious choices out there for your guests. You not only have to stand out, but you have to make them crave what your STR offers. If you are not sure what type of extra frosting or sprinkles to use, Lazy Frog Designs is excited to help!
The magic ingredient.
At the heart of every captivating photo, booked calendar, happy guest and profitable STR business is a great design! Management teams and vacation rental owners often skip over it, but poor results are an indicator. Let Lazy Frog Designs help you find the secret ingredients for your STR success!